Hola, hoy os vamos a hablar de los beneficios SEO de colgar un vídeo corporativo o de empresa en YouTube.
¿En que afecta el subir un vídeo de nuestra marca o empresa en YouTube?
En primer lugar difusión y reconocimiento de marca. Ya que YouTube, recibe millones de visitas diarias, se comparte muchísimo contenido, sobre todo en redes sociales como Facebook, Twitter, Myspace y demás.
YouTube, nos permite monetizar nuestros vídeos, dándonos la opción de colocar publicidad en la parte inferior del vídeo de sus anunciantes de la Red Display, esta opción se puede convertir en obligatoria si tu vídeo tiene contenido protegido con copyright, pero en este caso las ganancias generadas por los anuncios los cobrará el autor original del vídeo, si no te hacen retirarlo de YouTube…
En cuanto al SEO, puede sernos de gran ayuda si nuestro vídeo recibe muchas reproducciones, me gusta o es compartido por muchos usuarios, siempre y cuando enlacemos nuestra cuenta de YouTube con la página web de empresa. Para que os voy a contar si un vídeo se convierte en viral… Todo esto serán puntos a tu favor y al del posicionamiento web de tu sitio.
Puedes compartir tus vídeos de empresa en otras redes como Pinterest, Reddit u otras plataformas útiles para subir contenido de vídeo, además de las típicas como Facebook, Twitter o Google+. Cuanto más difundas tus contenidos en general, más popular será tu marca, ganando enormemente en branding comercial.
¿Y subirlo en otras plataformas como Vimeo?
Aunque el líder mundial en difusión de contenidos de vídeo es YouTube, no está de más que aproveches otras redes como Vimeo, para alojar tus contenidos, como hemos dicho antes, cuanto más difundas, mejor valorada estará tu marca en internet.
Vímeo está enfocado a un publico más sectorizado, pero a fecha de hoy, no puede competir en visitas ni trayectoria con YouTube, aunque hay que decir que está creciendo a muy buen ritmo.
Como muestra, hemos subido un vídeo corporativo de nuestra empresa. Hay múltiples herramientas gratuitas y de pago para editar y crear vídeos. Desde el propio editor de YouTube al Windows Movie Maker, pasando por el Sony Vegas o el Adobe Premiere, que a mi parecer aunque de pago, es el mas completo. Pero como dice el refrán, para gustos colores.
La duración del vídeo es importante, debemos tener en cuenta que queremos trasmitir, ¿Que mensaje queremos enviar? Sobre todo, intentar ser lo más original posible y dejar el vídeo bien maquetado.
La calidad del vídeo será la que juegue a nuestro favor a la hora de ganar puntos del gran Google, ya que será más susceptible de viralidad un contenido de calidad de 1 minuto y medio que otro con 4 fotos estáticas durante 5 minutos.
Espero que os haya gustado tanto el post, como el vídeo de muestra. Hasta muy pronto!
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